Exploring new ways of thinking to imagine the new & reimagine the established.
Writing about strategy, innovation, design, and everything that makes me tick.
The great shift.
Changes in global capital means growth tops profit as the most impactful strategic agenda.
Do not fall under by demanding a growth mindset while your team is structured to operate under a profit playbook.
“Just take that.”
Why can't we worry less about what is yet to come? Why can't we recognize that we don't need to worry about how far away it is?
“Meant to be connected.”
We joined because we wanted to feel more connected. It is now clear that the narrative they've sold us is not the path we asked for. We don’t need it this way. So why are we still here?
Do yourself a favour, and just get lost.
Life isn’t a journey upward, but a journey inward. A maze. Demanding you to go deeper. Reminding you that if you want to be found, you must first lose yourself in the process.
On Apple Brand Strategy: Laddering
As Apple passed the baton of the most valuable firm in the world, it shows that its tried and true vertical integration is only part of the equation.
How can we be happy?
You have to stand on the edge of what you know and expose yourself continually to the consequences of your ignorance…