Designing intentional change that matters.

I’m a multidisciplinary systems designer focused on helping brands outperform through Design, Strategy, and Innovation.

I find meaning by actively exploring various disciplines to progressively, and quite obsessively, broaden my understanding of the human being, society, and its socio-economic lexicon.

For the past 10 years, I’ve done work as a design consultant on verticals including robotics, healthcare, consumer electronics, acoustics & retail. Helping companies kick-start new ventures, accelerate in-house design-led innovation, and create strategic design systems that build consistency and help drive steady top-line growth.

Working at the intersection of Design, Technology, and Strategy, I’m passionate about collaborating with businesses to develop systems, strategies, and processes that progressively solve complex problems and build better, more meaningful products and experiences.

In 2020, I joined Piranha Group as the brand’s first Chief Creative Officer. Prior to it, I worked as Design Strategy Lead at Possibility®.

In 2021, my role evolved to Chief Creative & Strategy Officer to help the group reach its next growth frontier. Over-taking key responsibilities on market dynamics analysis, product line performance, continuous business model innovation, and development of strategic plans through close collaboration with the leadership and executive teams.

In 2022, I joined Dexory as Director of Design (employee nº12) where I lead product innovation while leveraging Design to strategise & define new frontiers of growth for the organisation. Dexory is a London-based AI & Data Intelligence company and is a top 10 fastest-growing AI startups in Europe in 2024. Current disclosed VC fund totalling $120M.

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Ethos

Simplifying what’s most complex.
Amplifying what’s most important.

I believe Design is intentional change. I’m also a big believer that great ideas carry great power. And that the ideas living in the tension between the imaginative and the analytic, that are based on truth, intuitiveness, and simplicity, are the ones that can truly ignite change and transform brands into powerful and valuable assets.

Empowering the companies of tomorrow to innovate and evolve in a fast-paced world while maintaining their consistency and relevance.

End-to-end Experiences.
At the end of the day, a brand gets built through the sum of all the interactions one has through its touchpoints. 

The consistency with which those touchpoints are met, through time, creates a perception of what that Brand truly is all about.
Mapping, building, and optimizing for that experience is the cornerstone to building brands that look and feel genuine, relevant, and exciting.

Adapted to Evolve.
In a world where the companies of today are defined by the VUCA - the volatile, unpredictable, complex, and adaptive - criteria used but the military to describe warfare; One must build for flexibility and scale. Making sure the work resonates conceptually, aligns with the strategy, and is scalable across all formats.

Internacional Award “Typography Day - India” | Honourable mention “And the winner is...”, Aveiro | Award PORTfolio Graduate Show , Porto | Award “And the Winner Is...” Market Category - University of Aveiro | Nacional Award of Design and Social Innovation “Todos cá f.o.r.a.”, Aveiro | International Award “Clap Award - Best App 2015 | International Award “Clap Award - Best Corporate Identity 2015 | Finalist Spark Awards, Best Experience | Finalist Spark Awards, Digital | Finalist Spark Awards, Space | Top 10 Finalist Braun Prize 2018 | Top 10 Finalist, Roca Innovation Competition | Braun Prize Honourable Mention | Winner of Carranca Redondo Award by Licor Beirão, Advertising Category | European Design Award | CCP Silver Product Design Award | Red Dot Design Award - Concept Award | Core 77 Design Award, Community Choice.