Exploring new ways of thinking to imagine the new & reimagine the established.
Writing about strategy, innovation, design, and everything that makes me tick.
The great shift.
Changes in global capital means growth tops profit as the most impactful strategic agenda.
Do not fall under by demanding a growth mindset while your team is structured to operate under a profit playbook.
On Apple Brand Strategy: Laddering
As Apple passed the baton of the most valuable firm in the world, it shows that its tried and true vertical integration is only part of the equation.