By understanding the identity of Porto as a whole, which adopts a ramification of complex graphic elements that decode the identity of the city, this proposal takes on the responsibility not to lose all of Porto's heritage, but to enhance it. Making of itself, the manifest and the support that will once again, in a clear and complex way, define the city of Porto as “indisputable, indisputable, incomparable”.
The entire proposal seeks support in the brand's values, giving special focus to the contemporary cultural experience and the way the brand is articulated to make Porto's cultural multiplicity visible. The Tile - Portuguese heritage symbol. Unique. Strong - assumes the central stage and is celebrated throughout the design.
Turning the bottle into another piece of Porto’s cultural engine, by representing the most culturally relevant places and signaling a relevant cultural path of touristic and social interest.
