I’m a multidisciplinary systems designer focused on helping brands outperform through Design, Strategy, and Innovation.

I find meaning by actively exploring various disciplines to progressively, and quite obsessively, broaden my understanding of the human being, society and its socio-economic lexicon.

For the past 6 years, I’ve worked as a design consultant on verticals including robotics, healthcare, consumer electronics, acoustics & retail. Helping companies kick-start new ventures, accelerate in-house design-led innovation, and create strategic design systems that build consistency and help drive steady top-line growth.

I’ve been fortunate to work at the intersection of Design, Technology, and Strategy, collaborating with businesses to develop systems, strategies, and processes that progressively solve complex problems and build better, more meaningful products and experiences.

In 2020, I joined Piranha Group as the brand’s first Chief Creative Officer. Prior to it, I worked as Design Strategy Lead at Possibility®.

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The Mindset

Simplifying what’s most complex.
Amplifying what’s most important.

I believe Design is intentional change. I’m also a big believer that big ideas carry great power. And that the ideas living in the tension between the imaginative and the analytic, that are based on truth, intuitiveness, and simplicity, are the ones that can truly ignite change and transform brands into powerful and valuable assets.

Driving differentiation holistically
At the end of the day, a brand gets built through the sum of all the interactions one has through its touchpoints. 

The consistency with which those touchpoints are experienced, through time, creates a perception of what that Brand truly is all about. Mapping, building, and optimizing for that experience is the cornerstone to building brands that look and feel genuine, relevant, and exciting.

Adapted for Change.
In a world where the companies of today are defined by the VUCA - the volatile, unpredictable, complex, and adaptive - criteria used but the military to describe warfare; One must build for flexibility and scalability. Enabling the companies of tomorrow to innovate in a fast-paced world with greater capacity while maintaining consistency and relevance.

Internacional Award “Typography Day - India” | Honourable mention “And the winner is...”, Aveiro | Award PORTfolio Graduate Show , Porto | Award “And the Winner Is...” Market Category - University of Aveiro | Nacional Award of Design and Social Innovation “Todos cá f.o.r.a.”, Aveiro | International Award “Clap Award - Best App 2015 | International Award “Clap Award - Best Corporate Identity 2015 | Finalist Spark Awards, Best Experience | Finalist Spark Awards, Digital | Finalist Spark Awards, Space | Top 10 Finalist Braun Prize 2018 | Top 10 Finalist, Roca Innovation Competition | Braun Prize Honourable Mention | Winner of Carranca Redondo Award by Licor Beirão, Advertising Category | European Design Award | CCP Silver Product Design Award | Red Dot Design Award - Concept Award | Core 77 Design Award, Community Choice.